HISTORY

IN 2015, DURING AN ECONOMICS LESSON AT UNIVERSITY, A PROFESSOR RANDOMLY ENTRUSTED EACH STUDENT WITH A PROJECT CONCERNING MADE IN ITALY.

STEFANO, ALMOST AS A SIGN OF DESTINY, WAS ENTRUSTED WITH A PROJECT ON EYEWEAR. EVEN IF UNINTENTIONALLY, THE STORY OF UNIQUEDESIGNMILANO BEGAN AT THAT MOMENT. AFTER COMPLETING THE PROJECT, STEFANO HAD DEVELOPED A STRONG PASSION FOR THIS SECTOR AND THE DESIRE TO TRANSMIT HIS VALUES THROUGH A COLLECTION.

IN 2015 UNIQUEDESIGNMILANO WAS BORN, A BRAND THAT IS BASED ON A COMPLETELY HANDMADE PRODUCT IN ITALY AND THAT, THROUGH GREAT ATTENTION TO DETAIL, CONVEYS THE VALUES OF UNIQUENESS, FREEDOM AND THE DESIRE TO ESCAPE FROM AN IDEA OF NORMALITY.

IN ORDER TO EXPRESS THESE VALUES, IN 2016 STEFANO BEGAN THE SEARCH FOR A FELLOW ADVENTURER WHO COULD HELP HIM CREATE A PRODUCT THAT WOULD REFLECT HIS VISION.

AFTER MONTHS OF INCONCLUSIVE RESEARCH, DURING A BUSINESS TRIP TO FLORENCE WITH A LONG-TIME FRIEND, AT THE END OF A PARTY IN A RENAISSANCE PALACE, HE REALISED THAT MAYBE THAT FRIEND WAS THE RIGHT PERSON TO SHARE THIS STORY WITH. FROM THAT MOMENT ON, MATTIA BECAME PART OF THE UDM TEAM.