WHO WE ARE

UDM UNIQUE DESIGN MILANO IS A RESULT OF MANY CONVERSATIONS ABOUT FASHION, DESIGN, AND CULTURAL ROOTS. 

FOUNDED IN ITALY IN 2018 BY STEFANO ROMANELLI AND MATTIA COLLEONI, IS ONE OF THE MOST AMBITIOUS BRAND NAMES OF THE ITALIAN ACETATE EYEWEAR, FROM OPTICAL TO SUNGLASSES COLLECTIONS. 

THE IDEA WAS INSPIRED BY THE FAMILY INTERIOR DESIGN COMPANY OF ONE OF THE FOUNDERS, ESTABLISHED IN THE LATE 60’S AND SPECIALIZED IN ECLECTIC FURNISHINGS AND LIGHTING FITTINGS CREATED WITH MATERIALS SOURCED OVERSEAS, ESPECIALLY WITH ITALIAN MARBLE, GLASS AND TEXTILES. 

THE BRAND REFLECTS THE DNA OF THE FAMILY, ETERNAL GLOBE TROTTERS IN LOVE WITH THE TECHNIQUES OF DESIGN AND THE EVOLUTION OF DETAILS. 

UDM’S FRAMES COMBINE OUTSTANDING CRAFTSMANSHIP WITH ADVANCED PRODUCTION METHODS, EMBRACING AN ARRAY OF RICH MATERIALS, BOLD GEOMETRIC SHAPES, AND AN EXUBERANCE OF ATTITUDE. 

ECLECTIC AND IRREVERENT, WITH CUTTING EDGE FRAMES.
A BRAND THAT HIGHLIGHTS A STRONG PASSION FOR ART AND DESIGN, AND TRANSLATES EXCELLENCE THROUGH PASSION.